Reflections

Mattsons Beds Celebrates Milestone Retail Partnership with Francis of Malvern in the UK

November 11, 2024

Mattsons Beds Celebrates Milestone Retail Partnership with Francis of Malvern in the UK

Mattsons Beds, the distinguished Swedish luxury bed manufacturer with a history dating back to 1851, is thrilled to announce a significant milestone in its journey—a strategic retail partnership with Francis of Malvern, a well-established and cherished local family business in Malvern, UK. This partnership signifies a momentous achievement for Mattsons Beds, strengthening its presence in the United Kingdom.

Francis of Malvern, founded in 1933 by William Francis and currently under the directorship of close family friend Donald Mackenzie, has evolved over the years to become Malvern's foremost furniture retailer and a beloved local institution. With three specialist shops located in Malvern Link, offering bedroom furniture, home furnishings, and a flooring center and warehouse, Francis of Malvern has earned a stellar reputation for its personal touch and exceptional customer service.

In addition to its commitment to outstanding customer service, Francis of Malvern embraces innovation and environmental sustainability. The business has equipped its buildings with solar panels to reduce its carbon footprint and diligently recycles waste materials. Furthermore, the company actively participates in furniture and mattress recycling, minimizing landfill waste and contributing to a greener environment.

Mattsons Beds, with its heritage of crafting premium beds using only natural materials such as Swedish steel, slow-growing pine, flax, wool, horsehair, and organic cotton, is a perfect match for Francis of Malvern's dedication to quality and sustainability.

Oscar Mattson, representing the 6th generation of Mattsons Beds, expressed his excitement about this significant partnership: "Our collaboration with Francis of Malvern is a remarkable milestone for us. It not only extends our footprint in the UK market but also aligns perfectly with our mission to provide customers with luxurious, sustainable sleep solutions. We are confident that this partnership will offer discerning customers in Worcestershire, Herefordshire, Gloucestershire, and beyond access to our handcrafted, eco-friendly beds."

The partnership between Mattsons Beds and Francis of Malvern is set to redefine the luxury bedding experience in the UK. Customers will have the opportunity to explore and experience Mattsons Beds' collection at the heart of Malvern's furniture shopping scene.

Visit Francis of Malvern today to witness the synergy of quality, craftsmanship, and environmental responsibility embodied by Mattsons Beds.